Building your artist brand: Familiarity Vs Innovation

When you set out as an artist you won’t have a track record, nobody knows your work and a LOT of effort is required to build up your creative brand. In this article I’m going to share some tips to help you establish a clear identity as an artist.

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How to price your artwork

Artists often ask me how much they should price their work for. This conversation comes up pretty frequently and is something I consider every time I finish a painting. There are a number of factors that I take into consideration when pricing my work and in this article I hope to break them down for you.  

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