Building your artist brand: Familiarity Vs Innovation

When you set out as an artist you won’t have a track record, nobody knows your work and a LOT of effort is required to build up your creative brand. In this article I’m going to share some tips to help you establish a clear identity as an artist.

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Karma Economics: The benefits of showing gratitude

Artists who establish strong relationships with their collectors will always have an edge over those who don’t. If someone buys your work and you do not follow up or attempt to get to know them better, then you have wasted an opportunity at gaining a new advocate for your art.

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How to take an art commission

During the course of your art career you will receive requests to produce specific works of art. These can come from a variety of people with varying levels of experience in the process of commissioning work. It is your job to ensure that the process goes smoothly from the initial request to the completed artwork…

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Sharing your process

Your creative process is 99% of your journey and it’s the journey that counts, right? Well, the same applies for your audience and it’s their interest which you need to attract with a compelling artistic narrative.

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How to price your artwork

Artists often ask me how much they should price their work for. This conversation comes up pretty frequently and is something I consider every time I finish a painting. There are a number of factors that I take into consideration when pricing my work and in this article I hope to break them down for you.  

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